The Challenge
Cricket fans around the world expect instant highlights the moment something happens on the field. For YuppTV, streaming the Asia Cup matches to millions of viewers, this was a huge challenge:
Manual editing slowed down highlight delivery.
Converting horizontal broadcasts into mobile-friendly vertical formats for TikTok, Instagram, and Facebook was time-consuming.
The delay reduced fan engagement at critical match moments
The Solution: Videograph AI
To meet fan expectations, YuppTV integrated Videograph AI’s real-time video intelligence tools directly into its live sports workflow.
Key AI capabilities deployed:
- AI Scene Detection → Automatically detected sixes, wickets, and key milestones.
- Smart Vertical Autocrop → Reframed horizontal 16:9 sports footage into 9:16 vertical clips for social platforms.
- Auto Clipping & Metadata Enrichment → Instantly generated searchable, context-rich highlight clips.
- Real-Time Publishing → Delivered highlights to TikTok, Instagram Reels, and Facebook within minutes of live action.
- Auto Clipping & Metadata Enrichment → Instantly generated searchable, context-rich highlight clips.
The Results
- Instant Fan Access: Cricket fans could relive highlights almost as soon as they happened.
- 5x Faster Delivery: Turnaround time for highlights dropped from hours to minutes.
- Massive Social Reach: Vertical clips optimized for TikTok & Instagram Reels drove higher views, shares, and engagement.
- Operational Efficiency: Freed YuppTV’s content teams from manual editing, allowing them to focus on fan engagement.
Key Takeaway
By leveraging Videograph AI, YuppTV turned every boundary, wicket, and milestone into real-time, shareable highlights — boosting fan engagement, cutting workflows, and achieving record speed-to-market across global social platforms.
With AI, YuppTV transformed the Asia Cup viewing experience — proving that the future of sports highlights is instant, vertical, and social-first.
