Artificial Intelligence (AI) is disrupting many industries, and the video production industry is no exception. The emergence of AI, especially Generative AI is changing the way videos are created, and this has significant effects on the quality and quantity of videos produced. In this blog post, we’ll examine how Generative AI is affecting video production quality and quantity.
What is Generative AI?
Generative AI is a subset of AI/ML that uses algorithms to create new content, including images, videos, and music. This technology is based on machine learning algorithms that can generate content that imitates the style and structure of existing videos. The generative AI algorithm learns from existing video content and creates new videos or edit videos based on that learning.
How Generative AI affects video production quality
Generative AI will have a significant impact on video production quality. The technology enables producers/creators to create high-quality videos at a faster pace than traditional video production methods. With generative AI, video producers can generate videos that look and feel like they were created by a human. Generative AI algorithms can imitate various video styles, from old films to modern cinematic looks.
Generative AI can also help video producers save time and resources by automating some of the video production processes. For example, generative AI can create video clips, animations, and special effects that would have otherwise taken weeks or months to produce manually. This technology also eliminates the need for large production crews, reducing the overall cost of video production.
Moreover, generative AI can help to improve the quality of live-streaming video content by correcting distortions, enhancing video quality, and minimizing latency. This technology can also provide personalized video content recommendations based on viewers’ preferences, thus enhancing their viewing experience.
Lot of existing startups working on the space include Synthesia, Runway, VEED, Pictory, Wisecut and of course Videograph.
Not all the videos produced with the help of generative AI will be of high quality. As video production becomes more easier and efficient, a lot of low-quality videos will also be created. Already the internet is flooded with deep fake videos. Few tools are already available such as Content Detector to detect AI text content, we might see AI Video detectors that can detect deepfakes etc.
How Generative AI affects video production quantity
With generative AI, video producers can create videos faster and more efficiently than before. Creators can generate video content at an unprecedented rate, which means that we may see a 10X increase in the number of videos produced. As discussed earlier, we will see plenty of both high-quality and low-quality videos.
The future of Generative AI in video production
Generative AI is still a relatively new technology in the video production industry, and its potential is vast. In the future, we can expect generative AI algorithms to become more sophisticated and capable of creating even more high-quality videos.
We may also see an increase in the use of Generative AI in the creation of virtual and augmented reality videos. This technology can generate 3D models and animations that can be used in VR and AR applications, enhancing the user experience.
Moreover, Generative AI can help to reduce the environmental impact of video production by reducing the amount of physical resources required. With Generative AI, video producers can create videos without the need for physical sets, props, or costumes, thus reducing waste and emissions.